Business Advice Part 1

Business, Event Planning Tips

Business Advice For Event Planners (PART 1)

Event and wedding planning is a tough sell. You have to get noticed in order to get clients. Many new and aspiring event/wedding planners struggle with this area of the business… even more than the actual planning itself!

In this series, we’ll look at the different requirements to building a professional brand, marketing yourself to clients, and forging beneficial relationships with vendors.

Part 1: The Basics

Before you even think of marketing yourself, there’s a lot of work to be done. You wouldn’t sell a half-baked cake, would you? Nor should you rush into marketing before having all the pieces of your business squarely in place. If you fail at this first step, you’ll probably end up leaving clients with a bad taste for your business.

Before you can start selling to clients, you have to know what they want. Too many event/wedding planners try to corner a market that doesn’t exist. For example, selling beautifully elegant, extravagant and costly weddings to low-income rural communities probably doesn’t have a great chance of succeeding.

Do you work in a busy metropolitan or in a small close-knit community? Either way, you’ll want to research what your clientele wants in a wedding and event planner.

If you’re in a large city, there are probably many options for you to choose from. Your challenge will be how to stand out from your competition. Make a list of all event and wedding planners in your area, and what their marketing angles are. You might spot a gap in the market that clients would like filled. You can then survey the community and see what they think of your ideas.

Event/Wedding planners in small towns or rural areas have a different challenge. Residents in these areas probably aren’t used to the idea of hiring a wedding/event planner. In these cases, you might want to focus on a specific passion the community shares. For example, is the community particularly proud of a local sporting team? Is there an annual festival everyone participates in? Do all residents share a similar cultural or religious background? Becoming a community expert might be a fun way to break into the market and attract some outside attention as well.

What’s in a Name?

It’s amazing how much the name of your business matters. Making a mistake at this stage can alienate your clientele before they get a chance to know you.

You have two options: Market yourself as an individual (i.e. Jane Doe, IEWP™) or come up with a name for your business. Here are a few considerations:

A quick note about websites: We’ll discuss “building your website” in the following section. But when choosing your business name, consider that easy and common “Keywords” in a business name (like “event planner” or “wedding planning” for example) will help clients remember you and easily find you online.

After you’ve settled on a solid business plan and a name for your business, then you’ll be ready to move on to part 2 of this series: building your brand. Tune in on Wednesday, May 21st for more business advice!

Are you looking to start an event and wedding planning business? All of QC’s Event and Wedding Planning Courses come with our “Achieving Business Success” DVD series that offers much more detailed, step-by-step instructions on how to launch a successful business! Learn more here.

Limited Time Offer: Luxury Wedding & Event Planning Free

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