Personal branding and your business


Personal Branding and Your Business

If I ask you to think of several of your favourite brands, what springs to mind? Your favourite cereal brands? Favourite chocolate bars? Favourite clothing brands? There are so many different labels, and they each have a unique take on a product. So why do certain names stick out in your mind?

It’s because they have done a great job of “branding” themselves: situating themselves in your mind as the superior product to fulfill your needs. These brands have worked hard to create brand awareness, a buzz about their specific brand or label. In some cases, brand names have even taken over the name of the product itself! (Band-aids and Kleenex spring to mind).

Even in your own career, personal branding plays a huge part in your successes (and, consequently, your failures). Having a “personal brand” is a great way to assure quality and make people remember you. Just like when I say “your favourite shoes” and one brand in particular springs to mind, you want to have the same effect on your customers and your target market. There are many ways you can ensure a positive and successful personal brand:

Manage your online reputation

This is a pretty big one in terms of attracting potential customers. If someone runs a Google search on you or your business, you want positive things to come up. You don’t want incriminating photos all over the page or a stupid message you wrote to soil your online reputation. The main message in all of this is to THINK BEFORE YOU POST!

There are several ways you can go about managing your online reputation:

Personal branding and your business - key

Consider how you make others feel

What can you or your brand offer to others that nobody else can? Focus on one strength to attribute to your personal brand. You want to be the person that is known for doing one thing really, really, really well as opposed to being able to do many things in an average way. You want to stand out! What are people going to notice about you and your brand?

Know your product or service and sell it well

Whatever you’re selling, know and sell it well. How would you feel if you went to the doctor’s and he Googled your symptoms to find out what might be causing it. My bet is that you wouldn’t feel very confident in his abilities. You need to know your service inside and out and you need to be able to answer questions immediately and without hesitation to instill confidence in your clients. Remember that you’re the expert (that’s why you’re selling your service)! There are many ways you can exercise your authority on matters in your industry:

Professionals Learning Online About Business Industry

Ensure consistency across all platforms

If you’ve branded yourself as “Martha Baxter Events and Weddings”, that’s the name you should be using across all platforms. Don’t shorten it to “MB Events and Weddings” unless that’s the brand name you want. Pick something and stick with it. This goes for all platforms where your brand is present:

Let the experts take care of it

Many people, when they first start out, make the mistake of trying to do it all themselves. If you’re opening a business in event planning, your specialization is event planning. It isn’t graphic design or book balancing. While these can mean extra costs at the outset, it is often better to set things up well in the first place than have to re-do them later, which often costs more time and money. If you’re aiming at creating your own website and balancing your own books, get expert advice before you start!


Personal branding and your business dont forget

You want to present the best version of you that you can. You want your brand to be known for positive influences rather than negative ones and to stand out for the exceptional service that you provide. Keeping your reputation online in mind, you want to craft a brand that instills confidence in your clients and your audience!


Check out our career training page for more advice on boosting your business!



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