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Business, Event Planning Tips, Wedding Planning Tips

Choosing a Name for Your Event Planning Business

After graduating from your wedding and event planning courses, you’re ready to start your own business! Choosing an effective name for your event planning business shouldn’t be a spur-of-the-moment decision. A great name can carry a business to success, so it deserves some serious contemplation. Yes, many of the business-greats have already claimed the punny names out there, but don’t lose hope!

We’re going to give you a rundown of everything you need to know about choosing the perfect business name. Let’s get started!

What’s in a Name?

Well… a lot, actually! They say people make up their mind about a brand in less than 30 seconds. That’s not a lot of time, so make it count! Whether you like it or not, your business name will be the first impression your potential clients receive. You’ll want to choose a name that is relatible, punchy, or interesting enough to make people want to know more.

Developing your Brand

Before you choose a business name, you need establish your brand’s values. Pick a name that fits in with your brand image. For instance, a business that stands for classic elegance and timeless decor will be named differently than a business whose focus is on fun and eclectic events. Once you have a general description of your brand’s core values, you’ll be better equipped to make a short list of possible names.

What does your event planning business stand for? What are the brand's values?

Making a Short List

There are countless sources from which you can draw inspiration for a business name. Once you have an idea of the message you want to convey, start looking for words, phrases or names that convey that message. Consider looking into:

Don’t limit yourself here. Be as creative as you want and write down every contender for your business name. Even if you come up with a ridiculously cheesy name, write it down. It helps eliminate it from your thought process, and writing it down can inspire further creativity. You’ll probably find it’ll take about 10-20 names before starting to think outside the box and come up with some real winners.

Once your first list is done, go through it and eliminate the names you don’t like Then, order the ones you DO like from favorite to least favorite.

Psst!…Need more information about branding? Check out these articles on Branding Your Business Style and Personal Branding & Your Business!

Rules for Naming your Business

Once you’ve ordered your list, you’ll want to run each possibility through the gauntlet to make sure it adheres to the following rules…

Register your business name legally

Trademarks on business names can impact the name you choose for your wedding planning company

Go through your list and check for controversial or illegal words. Again, you want to first ensure the names reflect your values. If you somehow come up with a name that suggests illegal activities, it’s game over!

At the very least, make sure the business name isn’t already taken. The last thing you want is to end up in a court battle over trademark infringement. It can save you a real hassle, time, and money to thoroughly check your business name to ensure it doesn’t step on any other business’ toes. It’s a lot of work now, but you’ll be glad you did it.

Note: You’ll probably have to eliminate a lot of your contenders based solely on this step. It sucks, I know, but trust me, it’s better to be safe than sorry!

Keep It Simple

Many business owners try to be ultra-clever with their business name. Unfortunately, this often backfires and leaves clients wondering what the business name means. Let’s put it this way: if you have to explain or apologize about your name to clients, you chose poorly. While you want your business name to convey your core values, you also want something that people will understand.

A business name needs to be short and snappy. Think about the top brand names out there today. Are any of them more than two words long? Maybe one out of a hundred? There’s a reason for that. Consumers have a very short attention span: they might remember a word, but they won’t bother trying to remember a phrase, especially if it’s a business name!

Make sure the name works FOR you, not AGAINST you.

Consider the Spelling

Do the names on your list contain unusual words or those that are commonly misspelled? Consider how that will affect your customers if they try to find you online. This is especially tricky when you get into proper names or words from foreign languages. Even within the English language, there are variations between American and British English.

Examine your business scope. Will you just be planning local graduation and anniversary parties? Then use your local spelling variants. If you’re going to be doing international luxury event planning, you may want to consider the countries you’re specializing in. American English may fare better for your international clients!

Lastly, try to choose a name that people will be able to spell after hearing it once.

Make it Internet Friendly

Choosing a domain for event planning business names

By now, your list of potential business names is probably much shorter than when you just started out. Next, you’ll want to make sure that the business name can be registered online.

Ideally, your website will be “www.YourBusinessName.com”.

If you can’t get your exact name:

Let’s assume you’ve done your research and know for a fact that “Jamboree Events” is NOT a trademarked term, so there are no legal restrictions to your using that name. You find out that www.JamboreeEvents.com is already taken but www.JamboreeEventsNewYork.com is available. Or, knowing that “.com” is taken, you find that “.info” or “.ca” or “.au” or some other extension is available.

You can move forward and build your business website with these variants, but consider the side effects of doing so. Know you’ll always be competing with the existing website for visitors and traffic. And you’ll have to put a lot more time and energy into your online strategy to differentiate yourself from the competition with the same name. Customers will also typically look for a “.com” first. If you don’t own it, some customers might inadvertently end up on someone else’s website.

All in all, we recommend that you pick another name altogether. It’s hard if you’ve already grown attached to a name. But don’t bank on the idea that having a similar name to another successful company is good for business. Spoiler alert: It’s not! In the world of event planning, people want unique, personalized events. Why would they approach a company that doesn’t even have its own unique branding and name?

Having potential clients think you’re a branch of an existing business that they’ve used in the past won’t get your working relationship started on the right foot. Instead, search for other top contenders on your list that you CAN register an easily-recognizable website with!

Testing your event planning business name

Testing your Business Name

Once you’ve chosen your business name, you’ll want to run it through the ringer!

First, make sure your business name won’t be listed with other less desirable brands or products. If someone searches you on Google, the last thing you want is to be listed in the middle of a bunch of plumbing supplies or in between news stories covering terrorist activities! A lot of innocent businesses that were named “ISIS” decided to rebrand for obvious reasons. Although you can’t predict the future, you can at least ensure you don’t walk into that type of situation due to poor research.

Next, test your business name with your family, friends, and peers. Ask them what they think of the name: does it interest them? Confuse them? Would they give the business a chance based on that name? An impartial and honest reviewer might uncover some issues that you had overlooked.

A final word of advice… at the end of the day, be sure that you choose a business name that you like!

Looking to build your own event planning business? Find out what you’ll need to get started!

39 responses to “Choosing a Name for Your Event Planning Business”

  1. Deborah Jenifer says:

    I think my business is too long “Event Decor Blissfully Designed by Debbie. Im looking to change my business names. I received a certification in Event Decor, however, I current pursuing a certificate in Event and Wedding Planning. I must think of a different name to include decor as well as planning. Do you have any suggestions.

  2. Elsie hofler says:

    How about ” Blitstful Decor by Debbie” or Blistful Events Decor

  3. Nahid says:

    I am trying to change the name of my company since I want to target events and corporate events not just weddings.
    My company name is “Wedding Elegance by Nahid”
    I also wanted to choose a name that would be up in the alphabet not all the way at the end

  4. Luisa Borbe says:

    Hi!

    I have been thinking of a good business name for my events planning business in months! Until now, I haven’t thought of any that I would really like.

    How does “Styled Accordingly” sound? or perhaps, Lui’s Events? or FabFunctions by Lui?

    Suggestions please 🙁

    1. Mireille Pitre says:

      Hi Luisa 🙂

      It’s so tough to come up with a name, I know! My favorite of the three is “Fab Functions by Lui”. It makes the company sound fun and modern, and using the word “functions” instead of “events” speaks to larger-type events (I could see that company working for big corporations, non-profits, etc.). If that is the vision you have for your brand, then well done!

      While I do like “Styled Accordingly”, I’m not sure it’s representative of an event planning business. Might be just a little too vague, and could just as easily be a fashion styling business or event decor company.

      Hope this helps 🙂
      -Mireille

  5. Teresa says:

    Hi,
    My business plan is to focus from small fun kiddies parties to large, elaborate weddings and I have come up with a name of Infinity Functions and am thinking of incorporating the word infinite within my mission statement and marketing area. What do you think?
    I have already checked to see if the name is taken and it does not seem to be.
    Thanks.

  6. Vanessa says:

    Hello I am starting a business where we will be renting a space for classes meetings, parties showers. iT will be a space for anyone who needs. a place to hold a small gathering. tHe room is already Painted RED . I was thinking of the The Red Room but I am not sure people will know what it is. Any help would be appreciated. Thank you, Vanessa

  7. Bukola says:

    trying to form a business name for weeks now. I am into events planning and decor. how does bookies events and decor sound. pls help bukola

    1. Tomi says:

      I am trying to change the name of my company since I want to target event and corporate event not just wedding.my company name is perfect event planner ENT so can you give me another name that look more better than this

  8. Nabilah Yen says:

    Hi

    I’m doing a re-branding of my evens and designs business. Previously called Sugar and Paint. It has been about yrs now. I’m thinking of something fresh chic fun and catchy as I’m expanding my business.

    What would you suggest? My key words would be parties fairy creative .

    Thank You

    1. Nabilah Yen says:

      I’m also targeting for weddings and such. I’m thinking of a name that fits kids parties and weddings.

      1. Alicia Haniford says:

        Hi Nabilah!

        Congratulations on expanding your business! Re-branding is always an exciting challenge 🙂

        A name that fits both kids’ parties and weddings will definitely take some brainstorming. “Parties” and “fairies” are good keywords for targeting kids’ parties, but they might not be as attractive to a couple looking for a wedding planner.

        Try to think about the values and the style that define your brand. Keywords that really target your brand can help you create a business name that appeals to a broader audience.

        Good luck!

        Alicia

        1. Corporate Planner says:

          How about “FAIRYTALES – Magical Weddings and Events”?

  9. sheilawizz says:

    Am still doing a course in event management .but already came up with my company name..The Bliss;Shawezz vintage event planning

  10. Glenda says:

    Hi! Mireille I have been trying to come up with a name for my event planning business. Im not sure about naming it {Passionate Celebrations} please help me.

    1. Alicia Haniford says:

      Hi Glenda!

      Choosing a name for your business is definitely a big decision!

      Something you might want to consider before settling on Passionate Celebrations is what kinds of events you’ll plan. If you want to plan corporate events, for instance, you’ll probably want a more versatile name.

      Consider the future of your business, too. Will you still like the name in a few years, or will you end up rebranding?

      Your brand will be easier to maintain if it’s in line with your values and your style. The name you settle on should fit your vision for your business!

      Best of luck,

      Alicia

  11. NDUHUKIIRE RUTH says:

    I have been looking for a business name for my decoration company.

  12. Jade says:

    Im looking into starting my own events planning company and am so stuck on choosing a name my boyfriend is no help and im ripping my hair out. I really like memories made but dont feel it suitable for all events. any advice please x

  13. nana says:

    Am an event planner and looking for a name for my company. Am into planning of weddings, bridal and baby shower, birthday parties, corporate seminars. Please help me with a name for my company.

  14. Winnette Campbell says:

    Hi my name ois Winnette I am looking for a name for my business I am planning weddings, Showers, birthday partys and floral arrangement I want to use Lovette ‘s wedding planning and creative design’s now does that sound is it to long

    1. Mireille Pitre says:

      Hi Winnette!

      That sounds like a great name! It’ll probably need to be shortened on things like business cards and signage to “Lovette’s Wedding Planning” (the “and creative designs” can still be a part of the business name on your website, social media, etc… just not one that’s used all the time).

      Also just be careful with spelling – there’s no apostrophe needed in “designs”.

      Good luck with your business!

  15. Rishabh Chandak says:

    I want to cater big budget birthdays, anniversaries and later weddings.
    So i’m searching for a brand name

    The big bash theory
    Big Better Bash’t
    how does this sound ?

  16. Mercy Zielley says:

    I am looking to starting my own events rentals and am so stuck on choosing a name kindly help me out with a suitable name.

  17. cecille says:

    any business name for kids party events?your reply will be very much appreciated.Thanks!

    1. Katie Deck says:

      Hi Cecille,

      Thanks for your comment! If you’re looking for a business name for kids’ party events, we recommend going with something fun! You could choose a play on words or anything that will relate to what your business provides. Many kid-friendly businesses choose words such as “jamboree”, but you’ll want to research which ones are most competitive.

      Try to keep it kid-friendly and easy to understand what your services are. Don’t rush naming your event business – a bit of thought and creativity will surely do the trick!

      Hope that helps you out!
      The QC Team

  18. Charlene Hudgins says:

    I do deserts and I like to plan events and I’m having a problem with the name I came up with Aw-fully right deserts and events by Charlene.
    Is that to much

    1. Katie Deck says:

      Hi Charlene,

      Choosing a business name can be challenging, so don’t rush it! Ultimately, it depends on your personal taste and style. It is your business, after all!
      One of the most important things to consider for your event business name is making sure people know what service you provide. “Events by Charlene” is simple and elegant, and potential clients will know exactly what you can do for them up front!

      Hope this helps! Let us know if you have any other questions 🙂

  19. Don Prince says:

    Am Don Prince, want to register an event management company. Please I need help for suitable name. Thanks

    1. Katie Deck says:

      Hi Don!

      If you’re looking to come up with a business name, the best place to start is deciding what type of events you’ll be managing. You want to make sure that potential clients can tell what services you offer right away. You can also use a general business name if you plan on offering multiple event planning services! Something like, “Prince Event Management” or a play on your name can make your business more personal and memorable!

      Hope this helps! 🙂

      1. Don Prince says:

        Thanks a million Katie. You have given me an idea. I appreciates. Will be glad to have your personal email.

  20. Charity Anastasia says:

    Hi, please how do I check to know if the name I pick hasn’t been picked by someone else and how do I secure my brand name till I registered it under the the corporation because the name I choose means slot to me. I’ll be waiting patiently for your generous reply!

    1. Katie Deck says:

      Hi Charity!

      Doing some preliminary research of your potential business name on search engines and directories might help you find out if it’s already taken. When you do pick a business name, creating a trademark will help you protect the name and brand yourself! Always do your own thorough research – you need to know your business name is original and creative. 🙂

      Hope this helps!

  21. Marjorie Donado says:

    I’m going to star my own company event planner for kids for grown ups baby shower bridal, chritsmas party spa for kids
    Showers fit program and more I want a unique name can you help me ?

    1. Katie Deck says:

      Hi Marjorie!
      If you’re going to offer a wide range of services, it may be best to keep your business name general and use a term like “events” or “event planner” in your name so customers know what you do. You can list your services underneath your business name, even if as simple as “showers, parties, and more!”

  22. Patience says:

    What do you think of the name Enare Events?
    I am from Kenya, the name means desire in Maasai.

  23. Laura cara Howe says:

    Just starting my own wedding amd event buisness. Looking for a catchy name so far i have got dreams to themes. Hearts desires. Amor. The empress of love, dreams can come true. And finally to have and to hold.

  24. Bridgette Mckoy says:

    Hi my name is Bridgette, I’m getting ready to start my event planning business the name is a struggle. I’m thinking of Sassy N Classy Event Planning and decor. What do you think. I checked and the name is available. Thanks in advance.

  25. Jaye says:

    Hi there.

    My dream has always been to become an event planner and still have not succeed in it due to being caught up with life as a parent right out of high school year after year as my family expanding to a number of 10 lol Asked around & even did reseacrh on how to become one but all seems to say that I do have to have a degree let alone I’m still with babies under the age of 5 with no time on my hands. Is it possible to start a business of my own with no degree? Where do I start? What do I need? All those questions have been stuck with me that I feel at times with not having a degree , will only limit my dream to not being successful as much as I would love to be one at this moment in my life. Any answers given directly by some in response to this would be greatly appreciated than to be sent to links after links and still nowhere to start. Pls help!!! Thanks in advance

    1. Gillian Hogerland says:

      Hi Jaye! We would love to help you with your dream! You don’t need to attend a physical school to become certified in event planning. Our online school gives you three years to complete a course at your own pace on your own time. This can even be in the middle of the night when your kids are asleep! Here is a link to our courses page. But please feel free to contact us to talk to a specialist about your options! You can find our contact information here. Best of luck!!

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