How Much Should You Charge for Event Planning Services?
Charging clients for your services is tricky – unless you’ve been running your event planning business for a while, there are a number of factors to consider before offering a quote. Depending on the type of event, how many guests you’ll be working with, and how much work you’ll be doing, your compensation can change drastically!
Read on to find out how much you should be charging for your event and wedding planning services!
Wedding Planning Prices
Full Wedding Planning
As a full wedding planner, you’re in charge of your clients’ every detail. They can sit back and relax as you work your magic! So how much should you charge for planning a full wedding? Well, it depends…
According to expert Dr. Joe Goldblatt, wedding planners generally charge their clients about 15% of the total cost of the event – that includes venue, caterer, décor, florals, and anything else your clients want. Depending on your level of training and experience in the industry, you can gauge your fee higher or lower than the average. However, you still want to remain competitive!
So, if you’re a trained wedding planner who’s been in the game for a while (say you have 5 weddings under your belt) and the total cost of the wedding is $15,000 USD, you’ll make $2,250 if you charge 15 percent. At 20 percent, you’d make $3,000.
Of course, you’ll charge on a per-service basis which means you need to show your clients the final cost of each detail. This ensures transparency and builds a trustworthy name for your event planning business!
Partial Wedding Planning
As a partial wedding planner, you’ll obviously be making less than you would by providing full service – nonetheless, you can still make a pretty penny! Considering the fact that you’ll have more time to plan other weddings, you can make a killing by offering partial wedding planning services.
With this model, it’s probably easiest to charge your clients an hourly rate. Track what you’re in charge of and how many hours of work you put into their wedding. If you’re in charge of venue, catering, and transportation, you’ll need to time your meetings and conversations to keep an accurate count of your hours.
Most event and wedding planners pro-rate their hourly fee in 30-minute intervals. So, having a 45 minute meeting with a caterer means you’ll still be paid for a full hour. As this is a common standard, most clients will be expecting it.
The typical hourly wage for a planner running their own business lies between $50-$75. Of course, there’s always room to increase your fees as your experience and business grows.
Event Planning Prices
When it comes to planning corporate events, it’s important to take the size and expectation into consideration when outlining your fees. Mainly, you need to know how many guests will be attending, and whether the event will be low-key or high-functioning. This will determine the scope of work you’re taking on for each event!
For instance, say you’re planning a corporate fundraiser for a large company, and they’re expecting approximately 500 employees to attend. If the company asks you to plan a three-course meal plus dessert, a band for dinner and a DJ for dancing, as well as an open bar, you can assume the cost per person will be around $150-$200:
$150 x 500 = $75,000
With such a high budget, you can easily charge a percentage of the total event cost. But you could also work out an hourly wage based on both the amount of work you’re doing and the budget of the event. It really depends on how the numbers work out for each individual event!
When you’re hired to plan the décor for an event or wedding, this means you’ll be in charge of the event style or theme, florals, and much more. Working as an event stylist will allow you to dive into the creative aspects of event planning, and make great money while you’re at it.
For an event stylist, the average compensation varies depending on the level of services needed. Some events will only require table settings and centerpieces, where others will ask for a full styling of the venue. To give a proper quote to clients, provide service bundles and build-your-own package offers.
Have your own list of what you charge for each service, with a variant for size of venue and number of guests. This will help you build a stable pricing model!
As an event planner, you usually have much more to do than just worry about scheduling and management – however, there are times where clients will only want these services! To please every client, offer event management or coordination on a per-service basis as you would for event styling.
This structure is quite similar to offering partial wedding planning services, so using an hourly pay structure can simplify your fees!
However you go about pricing your event planning services, be sure not to undersell yourself. Do your research and know what your competition charges, and base your own fees on your level of experience. Your salary will be booming before you know it.