luxury event planning salary

Your Event Career

2019 Event Planner’s Salary: How Much Should You Be Making?

Before launching yourself head-first into any career, you’re probably wondering how much you can realistically make. When it comes to an event planning career, the amount of money you earn will depend on a number of different factors such as the services you offer, the events you work, and the amount (in years) of experience you have.

If you’re offering full-service wedding planning and have 10 years of experience, you can bet you’ll earn more than a partial-service wedding coordinator who’s new to the industry.

Evidently, researching salaries can be quite difficult. Luckily, we’ve put together a helpful guide to give you a better sense of how much you should be making. Read on!

The biggest factors that will affect your event planner salary

wedding cake being cut by bride and groom at wedding reception

There are several different factors to consider when pricing your services and understanding how much you should be compensated as certified event planner. The biggest considerations are as follows:

1. How much event planning training do you have? Not only is an event planning certificate an excellent way to set yourself apart as an event planner, but it will also increase your worth in the eyes of employers and potential clients.

2. What’s your level of event planning experience? Experience is a huge factor. The more experience evident in your resume and event planner portfolio, the more faith your clients will have in your capabilities (and the more your salary potential will increase).

3. How many clients do you have? The higher your demand, the higher the price you can charge for your services. Occasionally take time to re-evaluate how much you’re charging – your salary could increase way more (and way faster) than you expect!

4. Where do you live? Where you live can make a massive difference in your pay. Think about it this way, you won’t encounter many luxury wedding planning clients as a wedding planner from a small town. But even if you lived in a bustling urban center, the salary range would differ between cities due to their respective events industry climate. According to the Event Manager Blog (2019), an event planner working in New York City makes and average of $75,659. Meanwhile, an event planner living in London, England would make around £28,784. Even if you were to convert the average London salary to US dollars, it wouldn’t be the same.

Research your competition

event planner coordinates catering services - hors d'oeuvres on table

When you decided to become an event planner, you likely did some preliminary research for a basic understanding of what your salary would be. Why pursue a career that won’t provide you with a good living?

While this surface-level research is helpful, it’s time to dig deep and really know what your salary should look like. Take some time to make a list of the competitors in your area, obtain their price lists, note which services they offer, and their years of experience/education. The last thing you want to do is overcharge or undercharge your planning services, as this will have a negative effect on your business reputation. Charge too low a rate and you risk undervaluing yourself and your talents. Overcharge, and potential clients will look elsewhere for a better price.

Once this research is complete, you’ll have a much better sense of your competition, what you should be charging for your services, and ultimately what you can expect from an event planner’s salary. It’s also important to think about the type of clients you want to have as an event planner – obviously, if a high salary is important to you, consider luxury wedding planning or working for a big corporation. These positions offer higher salaries and work with bigger event budgets.

Your event planning services

nice event decor for full service event planning

Event and wedding planners need to value their time and services above all else. In addition to knowing what you’re worth and charging accordingly, you also need to package your services so they appeal to clients. When it comes to packages, there are a few things to keep in mind…

wedding planning and event planning wedding blue shoes and bouquet

Your event planner salary

With all the factors mentioned above at play, it’s easy to see why determining your salary as a planner is no easy task! In general, the United States Bureau of Labor Statistics reports that the average salary for a wedding planner is $44,260. Meanwhile, the average salary for a corporate event planner is $48,290. This number can fluctuate very easily based on the event itself, the amount of guests, and your own experience and education.

Knowing which type of services you want to offer, as well as your competition, will allow you to make the best possible decisions as a planner, and ultimately make the salary you deserve!

Ready to raise your prices? Find out how to boost your event planner salary!

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