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Business, Your Event Career

How to Start an Event Planning Business

Ask any entrepreneur and they’ll tell you that being your own boss is the best feeling in the world. Combine that feeling with the passion you already have for planning, and you have yourself a wonderful and rewarding career! But not every business finds success right out of the gate. In fact, many businesses fall flat on their faces—all a consequence of lack of preparation!

If you want to start an event planning business, you’ll need a few core building blocks. First, you’ll need professional event planning training or industry experience. Second, you’ll need a bit of collateral to get your company off the ground (luckily an event planning business can launch for a very low cost). Third, you’ll need the drive and dedication to find clients and get yourself hired!

Now, these are all presented in general terms. If you’re lost and not sure where to start, keep reading. We’re going to dissect each step for you!

Education/Experience Requirements

graduate event planner certification

Here’s the honest truth: Yes, you really can just wake up one day and start an event planning business. But, just how far can you go without any training or prior knowledge? Not to mention, you probably won’t know enough to even get a business off the ground. Also, I doubt you’d be able to find a single event planning client who would put any confidence in your abilities without evidence of any competency in the industry!

If you have zero experience in the event planning industry, start with getting event planner training. There’s no question that being a certified event planner will make your life a lot easier as you start your own business.

The great news is good event planning courses will also provide you with business training, where you’ll learn how to launch and manage your own event planning business. Since that’s your ultimate goal, training as an event planner can effectively become a two-birds-one-stone situation!

If you already have experience in the event planning industry and a strong portfolio under your belt, then odds are you don’t need additional industry education or certifications to start your own event planning business. If you’re a business newbie, however, you might benefit from taking a course that’s going to specifically focus on starting your own business. Consider courses that cover project management, marketing, employee management, accounting, legal requirements, etc.

Business Launch Requirements

event planner wedding planning portfolio

Being a certified or experienced event planner is one important piece of the puzzle, but you’ll need more than that to start your own planning business. If you’re going to be working for yourself, you must handle the administrative work, too.

In order to get your event business off the ground, you’ll need:

All these elements (and many more) should be covered in a detailed business startup plan. If you’re lucky enough to be taking a good event planning course, that course should include training where you’ll develop this type of a business plan.

DOWNLOAD A BUSINESS LAUNCH CHECKLIST

Reality Check: A fair amount of people start their own business because they’re passionate about the industry, only to learn that running a business means you’ll be responsible for the business, not just for doing the job you love to do. Realistically, it’ll probably be a 50/50 split of your time between running your business and planning events.

Personality Requirements

event planner teamwork

Not every person is made to run their own business. It takes a specific personality type to be a successful business owner… and to enjoy running their own business! You’re probably a good fit for running your own business if you:

young professional event and wedding planner smiling

The Key Takeaway

There are tons of perks to starting an event planning business. You’ll be working in a booming industry that you love, you’ll be your own boss, and you’ll spend your days planning special occasions to make clients happy. Who could ask for more! As long as you’re prepared to do hard work and know what to expect, get expert advice, and set achievable goals, you’re well on your way to starting a successful business in the event planning industry!

Just how much you can accomplish with an event planner certification? Check out this interview of Gianna Luchese, a QC graduate!

Get a Free QC Event School Course Catalog!

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