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Your Event Career

Why Corporate Event Planning Courses Are So Different

If you’re considering an event planning career, you may think you only have a few career options available. While wedding planning is an extremely popular career path, aspiring event planners don’t need to focus on nuptials!

Corporate event planning, in particular, is a seriously thriving branch of the event planning industry. And it gets better – corporate event planning courses have an entirely different curriculum from event and wedding planning courses. The focus is shifted away from centerpieces and vows and toward booth designs and public relations. Read on to find out more about corporate event planning courses and how they can prepare you for a lucrative, rewarding career!

Less romance, more team-building

It’s no surprise that wedding planning and corporate event planning have significant differences. Wedding planners work closely with clients to ensure every last detail is organized. The entire process is an exercise in bringing dreams to life and creating an unforgettable celebration for all involved. Wedding planning courses, therefore, contains units focusing on décor for events, how to organize wedding parties, and how to work with caterers and DJs. It doesn’t get any better for aspiring wedding planners looking for comprehensive educations!

group of people in event management training

However, if you’re more interested in executing office parties, award ceremonies, and conferences, a corporate event planning course is your ticket. You’ll learn how to set clear goals for each event and how to choose the best locations and plans to meet your goals. Instead of selecting blooms for a reception, you will focus on presentation materials and promotional items to support your client’s brand.

You’ll use your creativity in unique ways

Corporate event planning doesn’t exactly scream creativity. After all, isn’t wedding planning the epitome of a creative career? We understand why you think this – corporate event planners don’t typically stay up organizing late-night candy stations.

But don’t be fooled! As a corporate event planning student, your creativity can still flow! A number of different corporate events desperately require your unique ideas and flair. Creativity is necessary in order to engage audiences and build your client’s brand. Product launches, retirement parties, and themed conferences will be your bread and butter! Your assignments will likely ask you to come up with several theme, décor, and venue ideas for an upcoming corporate holiday party, or list potential team-building activity ideas for a corporate retreat. If you love being creative and generating original ideas, here is your chance to shine!

Interpersonal skills are taken to a new level

Although event planning has several different branches, all require excellent people skills. Steer clear if you are a shy or anti-social individual! A huge asset for corporate event planners is strong interpersonal skills because they allow for lasting relationships to be built with both clients and vendors.

certified special event professionals talking

Event planning schools recognize the importance of strong communication skills. Most corporate event planning courses require the completion of assignments to improve your verbal and written communication. For example, a course assignment may ask you to suggest two possible event venues for an upcoming conference based on your client’s needs. However, your client has a list of requirements including on-site catering, making it challenging to find the right fit for them. You’ll need to communicate effectively with both your client and the vendor, to make both parties happy, or at least satisfied. Get ready to sharpen your negotiation skills!

In addition to communicating effectively, corporate event planning courses focus on networking. Everyone you meet at a corporate event provides an opportunity to network! As a planner, you showcase your skills every time you execute an event. Impressing these attendees with your event design, displays, and overall style will help them remember you when they plan their own events! Your career as a corporate event planner allows you to meet people from all walks of life, giving you a multitude of opportunities to learn new things and develop ideas!

Corporate clients are their own breed

Wedding planners often receive lists of details and wishes from newly engaged couples. Clients want to turn their wedding dreams into reality through details such as flowers, lighting, vows, and guest lists. Corporate event planning, however, is quite different. Planners follow specific timelines and budgets, with clear goals in mind. You may feel intimidated, but trust us – the right training will prepare you! Your corporate event planning course will teach all you need to know, which is why it is such a great choice for aspiring planners.

You can bet your corporate clients have very clear ideas about their events! It’s up to you, the planner, to uncover their ideas and identify solutions. Corporate event planning courses teach which guiding questions to ask your clients in order to identify their expectations and motivations. Your gained insights will shape your chosen organization methods, and provide you with benchmarks for assessing success. Corporate event planning courses will prepare you aspiring planners to perform well in your roles, while wedding planning courses teach students how to apply trends and best practices in order to execute visions. Unlike weddings, corporate events often require measurement and analysis to boost brand awareness or improve a company’s image. Differences between corporate events and weddings should be kept in mind when deciding on your event planning career.

What do businesses look for in a corporate event planner? Find out how you measure up!

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