3 New Fields to Explore in Your Event Planning Career
If you entered the event planning industry, you were likely looking for a full and exciting career. Planning is a field that many are passionate about. The variety in projects has the ability to spice up your days and keep you on your toes. But, for some planners, even this becomes mundane. The good news is that there are always new avenues to pursue in the event planning industry. Depending on how you started out in the industry, your personalized list of options could be different. For now, we’ve rounded up some of the niches that planners often overlook!
Continue reading to learn about 3 new fields that you can explore in your event planning career.
Before we get started…
Exploring a new field in event planning will only be worth your time if it presents you with a new opportunity. Before we jump into the fields available to you, take a look at where you are now.
Are you looking for new opportunities to expand your business, or are you looking to switch your focus completely? Based on your answer, the field you choose will need to meet a few different criteria. Make no mistake: you don’t want to change your niche completely only to find out that this area of event planning is less lucrative in your local industry.
There are a few criteria you should consider when making any career change. First and foremost, is it possible? Will your local industry be able to support your new services, or will you need to travel elsewhere to find clients? If you own an event planning business, you’ll also need to look at how this new pursuit fits into your plan. Will you need to rebrand, or will you be able to carry on under the same name? Your finances are also extremely important. We hope that you have a bit of a safety net if you’re looking to completely switch your focus. Remember, any business venture can take some time to pick up pace.
You know a lot about planning events, but make sure you’re planning for your career too. Stay organized and don’t let any details slip during this transition. Dream boards and lists are your new best friend.
Now that you know what to expect in the transition, what are your options?
We know that some of you may already own your own event planning businesses, but for those who don’t, what’s holding you back? There’s no way it’s the flexibility of being your own boss or the pride you’ll feel in being a business owner. Is it the responsibility that you’re nervous about? Whatever your reasoning, the benefits for your career will likely outweigh whatever is causing you concern.
The thing about running your own business is that you’ll have complete creative freedom. If you’ve ever had a great idea just to have it shut down by management, you understand the need for creative freedom. Plus, there are loads of other perks to owning your own business. Your earning potential will skyrocket and you’ll be able to take advantage of business owner tax incentives. If you’re successful, someday when you’re ready you’ll be able to pass the torch to a fellow planner. Whether you decide to sell your business later on, or hire a full time manager, you will have a substantial retirement plan. Learn how to get started here.
Every event planner knows the importance of event decor. Even if an event is planned perfectly and the day goes off without a hitch, no one will be impressed if the space doesn’t look professionally decorated. That’s why event planners often hire florists and decorators to help out.
But, there is an opportunity here! By learning how to decorate your own events, you’ll be able to do the same for others. Your services could benefit other planners as well as those planning their own parties. That busy mom of three would sure be happy to pick up the cake and games if you could come in an hour before and decorate the home like a princess castle.
Beyond increasing the amount of services you provide, you’ll also be increasing your income. Rather than outsourcing your event decorating requirements, this compensation will be directed to you. Build event decor services into your planning packages, and watch your salary per event rise. Since you have connections in the industry already, you’ll quickly be able to form partnerships with vendors. As time goes on, you can even own your decor pieces and create an inventory. Renting out your inventory is another opportunity to increase your earnings. Plus, it’s not all about the financial benefits. Decorating events and venues is a ton of fun!
The most sought after event planning careers are in the wedding industry. But, there is a huge demand for corporate planners. From holiday parties and product launches to conferences and team building events, businesses need you.
With the corporate planning industry, you have an opportunity to work for a business or run your own. Companies who use events to market their products or to network, find it worthwhile to have in-house event planners. If this 9-5 lifestyle sounds good to you, you’re in luck! But for those who want to use corporate planning as a side gig, you can simply add these services to your offerings. Just make sure you have the right training. In general, corporate planning is a lot about professionalism, scheduling and sourcing entertainment. The most organized planners thrive in this field.
We hope one of these fields or opportunities has sparked an interest for you. In event planning, there are a ton of areas to specialize or expand your career. We’ve just included some of the ones that make most sense for established planners.