Business, Education, Your Event Career
Why Event Décor Training is Essential to Your Event Planning Career
For event and wedding planners, often the most rewarding part of the job is to see the big day finally come together. Everything fits together like perfect puzzle pieces, the guests have a great time, and the client’s vision comes to life exactly the way they hoped.
Part of what makes this overall experience such a success is the level of personalization involved. A client will never want a carbon copy of another’s event, because no two clients will ever be exactly the same.
As a professional planner, creating a unique experience for each individual customer is not only critical – it’s practically mandatory. This is where event décor can help!
Some people believe that creating and providing event décor is synonymous with an event and wedding planner’s job description. However, this is not always the case. In fact, a number of planners don’t personally get involved with the event décor. Instead, they may choose to farm out this task to a certified event decorator.
Here’s the thing, though: you can open up your event planning business to a whole new WORLD by simply adding event décor training to your resume!
So, if you’re currently studying to earn your planning credentials, it may be worth it to consider investing some additional time and effort into an event décor course, too. Keep reading to learn 4 reasons why this dual-certification is so beneficial to your career…
1. You get a more well-rounded skillset!
Let’s be clear: accredited event and wedding planning courses will absolutely prepare you to be a pro planner. But by adding event décor education to your roster as well, you’re deepening your understanding of the craft as a whole.
One thing you probably already know is that you can NEVER learn too much! If this is what you’re truly passionate about, you’ll want to expand your expertise and improve upon your qualifications.
Not only can you be all the more confident in your skillset; you’ll always know exactly how to cater to your clients’ wants and needs on a personalized level!
2. You open yourself up to more clients!
Speaking of the client experience, adding event décor training to your courses will prepare you to acquire an even larger clientele once you enter the working world.
Think about it: a client could come to you to plan their celebration, as well as a separate event decorator for the same event. OR they can get both of those services from one business, and save themselves time!
From a business perspective, it’s a smart move to offer multiple industry services from one location. To the client, it’s the more convenient option. For you, it increases your chances of securing more customers.
Plus, you might sometimes run into someone who is only in need of event décor, without necessarily requiring a full event or wedding planned from the ground up. If you lack this additional training, then these are potential clients you’ll be missing out on!
3. You can make more money!
Increasing the number of professional certifications to your name means your chances are better at increasing your overall income. For starters, it means you can provide more services as part of your business. As we mentioned above, this will often result in more bookings.
Bundling Services
You can choose certain rates for standalone services, and then separate rates if a customer wishes to utilize two or more of your services. Optionally, you can also explore “leader bundling”. This is where you incentivize customers to purchase more than one service by offering them a discount for Service B, if they were to first purchase Service A.
As you can see, adding event décor services to your planning business would open up a lot of useful doors for you and your income!
Increasing Pre-Existing Rates
On top of that, you may also be able to afford raising the rates of services you were already offering. Having event décor training in addition to your planner’s certification shows customers that you’ve put dedication into your business, and yourself as a professional.
You’ve gone above and beyond to be the very best planner you can be. These acquired qualifications deserve to be priced accordingly!
You don’t necessarily want to hike up your prices exponentially. That could scare away clients. But you can definitely find a healthy medium that would allow you to increase your rates in a way that’s fair for the customer, but still fair to you as well.
Note: If you’re unsure how much you should be pricing your services, it doesn’t hurt to do some research! Check out what your local competition is charging, what services they offer, and what their qualifications are. This info can give you a ballpark idea of what you can realistically get away with charging.
4. You’ll have more career possibilities!
Adding event décor to your event planning courses puts you in a very unique position. Once you’re ready to break out into the professional industry, you’ll have more possibilities at your disposal than you would with an event and wedding planning certification alone.
With this additional qualification, you’d be able to:
- Start your own event and wedding planning business, and add event décor services
- Start a business strictly focused on event décor
- Sell your décor creations themselves to interested buyers
- Be hired as a planner at an existing company
- Be hired as an event decorator at an existing company
- Freelance your event décor services to other vendors, suppliers, and fellow planners
- And so much more!
As you can see, there is quite literally NO downside to adding extra education and expert training to your event planning courses. As a professional planner, event décor goes hand-in-hand with the type of work you already do.
Why let someone else do the work that you’re capable of doing yourself? It kind of feels like a wasted opportunity!
After all, you’re already working closely with your client to give them the event of their dreams. This has allowed you to get a solid sense of who they are, what they like, and what would best reflect them. So, who better to help personalize their décor than YOU?
We think you’ll be surprised at just how quickly this one extra service will catapult your career to a whole new level!
Can you think of additional reasons why event décor is worth adding to your event planning? Let us know your thoughts in the comments!
