Business, Education, Your Event Career
4 Reasons Why You Should Start an Event Planner Business NOW!
There’s no denying it: this whole global pandemic thing has been a major buzzkill for the economy. When lockdowns and social distancing were at their worst, it was impossible to keep track of how many businesses were forced to close their doors. As we discussed previously, the event planner industry was of no exception.
But slowly, things are returning back to normal. Businesses are re-opening, clients are booking appointments, and services are beginning to resume. Surely, though, it’s still way too soon for you to launch your own event planner business. Surely, the industry is still far too fragile in the face of COVID-19 for you to have any fighting chance at success.
…Right?
While it’s understandable that you may think that, we’re here to tell you otherwise! On the contrary, now is the perfect time for you to start an event planner business – and here are 4 reasons why…
Reason #1: You probably have more downtime to focus on proper training!
Of course, we don’t know your specific situation. You may be an essential worker; if anything, perhaps your schedule has been even more hectic this year. But if you’re one of the millions of individuals who’ve unfortunately been furloughed or lost their job, chances are, you’ve had a bit more availability in your schedule than usual.
Why not use this to your advantage by utilizing that free time productively?
Being an expert event planner requires proper training and education. While a formal certification isn’t technically required in most places, you’d be doing yourself a disservice by not earning one. Don’t start your career on the wrong foot! Entering the game with the right qualifications and preparation will better your chances of success, right from the get-go.
So, look around at event and wedding planning schools! If you’re worried about COVID-19, online courses are an excellent (and safe) option that will help you receive professional training at your own pace, from your own home. Plus, the right school will ensure that you’re taught all the business skills you’ll need in order to become an entrepreneur!
Reason #2: Now’s the optimal time to take chances!
A strangely comforting thing about this pandemic is that we’re pretty much all in the same boat. Nothing’s really seemed ‘normal’ in such a long time, that there’s a sense of understanding and leniency afforded to us right now that isn’t typically granted.
What this means is that now more than ever, you have the room to experiment. You can try new things and take the types of risks that you might not necessarily have had the courage (or time) to do before. Not to mention, there’s more of a proverbial cushion for you to fall back on.
What I mean is, if you attempt something and it doesn’t go quite the way you planned, it won’t be the end of the world. There’s room for you to try a new endeavor. You may not always succeed – but with the right work ethic and determination, the odds will be pretty great that you will!
Reason #3: People are actively looking for event and wedding planners right now!
Think back to March, when the worst of the quarantines all around the globe started happening. For a fair chunk of this year, people everywhere have had to postpone – or even outright cancel – their important parties, celebrations, conferences, and weddings.
Now, however, rules and restrictions are beginning to lift. Sure, there may be certain limitations; the events won’t necessarily be exactly the way people originally intended. But the fact is, many places can still have them now… so those who were forced to postpone or cancel their events before now want to jump on this opportunity.
All of these people are prospective clients for you and your business. They’re eager to book with a professional event planner as soon as possible, and you can be there to help. It may be surprising to hear this, but the world’s current circumstances are actually providing you with a golden opportunity for you to not only start your event planner business right now – but to start it with an especially high chance of success!
Reason #4: You can have job security during an uncertain time!
Job security is a big concern on many of our minds these days. Now that things are opening back up, many of us are left wondering if trying to find work is the best strategy. What happens if your area gets hit with a second wave? Will you be hired, only to lose your employment again in a few months?
On top of that, there’s also the fact that many companies are still remaining closed. This means there’s a startlingly uneven ratio of people who need jobs, versus the amount of jobs actually available. Plenty of us want to return to work, but don’t have many options at our disposal right now.
Believe it or not, this is a huge motivating factor for our current event and wedding planning students! Many have shared with us that in light of the uncertainty of the economy at this time, and the limited amount of jobs, they’re inspired by the chance to be able to create a job for themselves. By starting up their own event planner business, they can be their own boss.
This means they can find work, book clients, and bring in a stable income – all on their own terms.
Pandemic or no pandemic, there will always be a need for event planners. Virtual services have proven over the past several months that event planners are still more than capable of doing their jobs, even at a distance. Whether your local area allows you to meet with clients in-person or not, there are still more than enough services your business can offer that will allow you to adapt to your circumstances.
So, with all that said, I guess it all boils down to one question: are you going to let COVID-19 stop YOU from pursuing your dreams?
